The study concept used by the Anton Jurgens Institute is Education & Development. In this concept you learn and act simultaneously. Education & Development entails the following philosophy:

The best way to learn is to do. But to do is challenging when a development has to be made. Development becomes important when you are passionate and when the result matters. So when there are Business Creators that are enthusiastic about a theme like food and health on one side, and companies that are willing to invest on the other side, Education & Development takes place.

Education & Development is a combination of many learning activities such as Master Classes, Business Creation Projects, personal training and coaching, seminars, networking, awards, publicity on a current theme, company visits. Business Creators from the Anton Jurgens Institute bring in their passion and meet senior professionals who are just as caught up. The limits of the curriculum are stretched and hours don't matter anymore.