The innovation funnel is a practical tool to manage innovation processes. We have chosen to use the innovation funnel as the leitmotiv in the MBA Course. During the course, your study and work will follow the funnel and you will experience all aspects of new business creation. To give you an impression you will find in below visual the content of the Master Course related to the different stages in the funnel.

In Master Classes and Master Clinics scientific backgrounds are presented by and discussed with prominent experts. In the Active Learning sessions, in your assignments and in your Business Creation Project you will apply knowledge and insights to actual cases.
Besides your development of knowledge, insights and experiences in business, food and health related content, the MBA course aims to develop personal skills. For a business creator skills in the fields of communication, creativity and project management are essential to manage complex innovation projects and to be a successful entrepreneur.
To give you an impression you will find in below innovation funnel examples of personal skill topics of the MBA course related to different stages in the funnel.